WHY DO I READ THE DAY? 

Frankly, The Day is the first newspaper I read every morning. Why? First of all because it is competent. I do not have to watch out for any dirt. Instead, I expect and always find well balanced items dedicated to various aspects of life in Ukraine. This newspaper broaches subjects most other publications prefer to avoid. Yours is not a malicious policy. The Day carries critical articles and every one is well justified, containing certain outwardly trivial details which, considered as a whole, help one build an accurate picture of today's realities. It may be a photo: Ukraine listening about reforms with electricity cut off, having to do with candles. It is like a masterful stroke of the brush adding more life to the picture of global problems.

Also frankly, your Polling Service is the only well-balanced source I can personally rely upon. Every reader bent on analysis can make very far-reaching conclusions reading the percentage, without any commentary.

Your critical articles concerning television are quite penetrating, although I personally favor television critic Ivanytsky in Nezavisimost. Here, again, your professionalism is displayed to the best advantage.

Last but not least, I am very fond of your staff.