Where there is no law, but every man does what is right in his own eyes, there is the least of real liberty
Henry M. Robert

National “ground” and “sky” of ideas

The new Route No. 1 will help you find your niche
25 May, 2017 - 12:05

“A niche is a very natural condition that we should all choose for ourselves. For it is not only a market-related idea. Essentially, every individual is a niche. A unique individual is one who stands on his or her national ground. And, at the same time, there is a boundless, all-embracing ‘sky’ of ideas above them. It is a figure and a model,” editor-in-chief Larysa Ivshyna writes in her traditional column – this time especially full of philosophy.

The Route No. 1 team has gathered examples of successful niche projects in various spheres, and you can read exclusive interviews with Yaroslav Pryhara, general manager of AvtoKapital, the official importer of Mercedes-Benz in Ukraine; Liza Yurusheva, general manager of Fairmont Grand Hotel; TV host Oleksandr Skichko; “U Anhelovykh” restaurant owner Yulia Anhelova; politician and Kyiv Council member Hanna Svyrydenko. Besides, there are a lot of reviews that will prompt you to think over your own niche.

A chapter in this issue is holiday-colored, for Route No. 1 is marking its fifth birthday! Quite a few partners wished to express their opinion on this “true national magazine.” The issue also comprises reflections of some of its creators. And a totally exclusive thing: you can see only here all the 50 unique covers of Route No. 1 which, incidentally, our partners call a separate art product.

You can order the fresh Route No. 1: Niche right now at the Den website shop or by the sales department phone number (044) 303 96 23. Otherwise, wait until Friday to buy it at a newsstand.

By Olha KHARCHENKO, The Day
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