Enriching partnership

The Prominvestbank, a long-term partner of The Day’s Photo Competition, opened an exhibition of last year’s event’s best photos in its headquarters at 9 Sofiivska Street on September 20.

“We are very proud to have an opportunity to present The Day’s Photo Competition’s works at our museum,” the bank’s museum chief Olena Fadieieva remarked. Her position is truly quite exotic for Ukraine’s banking industry. “We are the only bank to have its own museum,” Fadieieva stressed. “Some competitors do exhibit collections in their halls from time to time, but none has a permanent exhibition room that hosts exhibitions non-stop.”

According to the manager, the Prominvestbank museum’s primary responsibility is preserving the bank’s history. “Prominvest, founded in the early 20th century, is a pillar institution of the post-Soviet banking industry. Our exhibits, showing the stages of the bank’s formation and development, allow one to trace the development of the entire industry in Ukraine,” our interlocutor noted.

The current exhibition is the first guest photo exhibition at the bank. All previous guest exhibitions had to do with pictures. “Before The Day’s exhibition, we hosted an exhibition of drawings by Liudmyla Mitchenko, preceded by Sasha Prakhova’s exhibition,” Fadieieva told us.

“All photos on display arouse genuine emotions. They are full of life. I am very pleased to see this country has photographers who love it and can create its beautiful and emotional portrait,” the bank’s investment and construction financing department’s employee Iryna Pavlosh remarked after going through The Day’s Photo Exhibition, now hosted by the bank, while her colleague Oksana Mashovits reported her feeling of sincere gratitude for the marketing department employees’ talent for “good choice of partners,” allowing “culturally enriching” cooperation to take place.

The Day’s Photo Competition’s works will be exhibited at the Prominvestbank’s museum for exactly one month, until October 20. The organizers expect average attendance at 1,500 visitors per day. The traditional voting among employees and visitors of the bank’s headquarters will determine the artwork that would win the Audience Choice Award. We still have no clue if it is going to be the same artwork that received Grand Prix from Prominvestbank last year.